Lead Household Appliances - Washers, Dryers and Refrigeration

About Us


Africa’s Most Knowledgeable Experts

  • World leading home appliance brands
  • Suppliers at the cutting edge of technology and design
  • Key supplier relationships all in excess of 25 years
  • Uncompromising product quality and technological superiority
  • World class full national after sales service
  • Service levels developed over 30 years as a leader supplying commercial applications

We Promise to Deliver

A corporate focus that puts our customers first in everything we do – world class home appliances delivering uncompromising quality in finished product, and incorporating perfect balance between technologically superior product, simplicity in process and sustainability – all with the environment and minimum energy consumption in mind.

Distribution and after sales service in a dignified, humble, professional and personal manner with responsibility and accountability as clearly defined priorities.


Our Mission is to continually strive to provide unsurpassed levels of efficiency and service
in the sourcing,
 distribution and after sales care of a select range of quality home appliances,

at distinctively competitive prices and always with the environment in mind.

Lead Household Appliances (Pty) Ltd has it’s origins operating out of a small Durban office in 1986.The name ‘Lead’ was derived from the initial letters of the words in the original company name – Laundry Equipment Associated Distributors cc, and from very early on the word ‘Lead’ was considered central to the company’s vision and how it wished to be perceived in the industry – as the leader. The company has over the years expanded to offices in Johannesburg, Durban, Cape Town, Bloemfontein, Nelspruit and Windhoek with its Head Office relocated to Johannesburg in the mid 90’s, where it remains today.Lead is particularly proud of the longstanding relationships it has developed with its suppliers – these are relationships which in most cases have been built up over the greater part of 25 years, and the friendships developed as a result add significantly to the depth and strength of the business relationships they support. Lead’s suppliers are world leaders at the forefront of technological innovation, and so the company is always confident of being able to offer its customers contemporary and relevant product innovations which are underpinned by quality manufacturing processes and approvals.Lead’s businesses continue to be run today with the same values, principles and ethics as the business that was founded some 28 years ago; where value, personal customer service, continuous improvement, honesty, accountability, humility, social responsibility and the environment, remain the cornerstones of everything that we do.